Our Approach

Cycling kit shouldn't break the bank.

We've been riding & racing bikes for a LOOOONG time, almost 80 years between Alex & Yujin, and many of those also spent working in the bike industry, so we know our way around technical product, looking good on a bike and what you need for long days in the saddle. Innovation in the cycling clothing space is awesome, we've come a long way since my (Alex) first pair of shorts which still had an actual chamois in them!

But along the way cycling clothing has got ridiculously expensive. Yes, we totally appreciate the technological innovations but when the cost of entry for a set of bibs and jersey is over $500USD for some premium brands we think that's too much. So our mission is to make cycling clothing that strikes the ideal balance between performance and cost. High quality materials where it matters (like on your backside) and compromises where it matters less. That way we keep the price point down so you can refresh your wardrobe more regularly.

Mix n Match is where its at.

Our collections are limited edition, pre-order only, with distinct visual styling and collaborations with different designers & artists. We want each collection to stand out and be different, but also we understand that you might not want to buy a full matching set of jersey and bibs every time. So, with this in mind our collections are designed so that the jersey changes each time and the bibs less so. That way you can mix and match any of our jerseys with a more classic style of bibs, gilet and other staples.

Look good, feel good, do good.

We understand that where you decide to spend your hard earned cash these days matters, and yes, we know there are a TON of cycling clothing companies out there but we hope you'll choose to support one that has a bigger mission than just more performance, more aero, more premium gear.

We don't all look like a pro, but we can look PRO.

Have you noticed in the last few years cycling apparel has got really technical and PRO. Now back in the day looking pro always mattered, it still does, but have we lost the plot nowadays with every technical apparel company making aero jerseys with sleeves that run to your elbow?! So we're set on finding the balance between technical performance, looking pro, and practicality for cyclists that come in all shapes and sizes.

Pre Orders are better for everyone.

Much of the modern cycling clothing business is incredibly inefficient with companies taking huge punts on what sizes, quantities, colors and designs will sell months in advance of them hitting the market. The result is excess inventory, big discounts which the consumer ends up paying for through higher prices. As a small company we're forced to look at things differently by operating on a pre-order only model. We curate limited edition, visually stunning collections each quarter, make these available for purchase and then manufacture only what we need (with a little extra just in case). That way there's no waste, it's better for the environment, we get the mix of sizing right, it helps us compete as a small company and ultimately means lower prices for you.

Small company, global footprint.

Blackdog is basically just 2 guys, Alex (a Brit based in Austin, Texas) & Yujin (based in Tokyo, Japan). We have a wide network of friends, collaborators, manufacturing partners around the world in Asia, Europe and the UK. We've set out to create this as a small clothing company at heart, but with a global footprint so we can support men's mental health around the world by doing what we know and love, making great cycling apparel for folks like us who love to ride.