Our Mission

OK let's keep this super simple...

You have many choices when it comes to cycling clothing brands, so why choose to support this one over all the others?

1. We're getting men talking about their mental health.
2. We're donating a % of profits to organisations like Movember that are actively involved in raising awareness and doing the heavy lifting in helping men's mental health.
3. We're connecting men with resources and tools they can use to take the first steps in getting help.
4. We're building a clothing brand a little differently; pre-sale only, less waste and environmental impact, limited edition designer / artist collaborations every few months.